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Wega promotes the culture of coffee at the 13th Italian Barista Championship


In fifteen minutes contestants have to prepare four espressos, four cappuccinos and four espresso-based drinks, completing the test with the proper mise en place and an explanation of the characteristics of the blend used and its source: this was the challenge faced by the finalists at the Piedmont selections that took place at the Maison Massena in Turin on Friday the 29th and Saturday the 30th of November, 2013. Winners of these competitions will qualify for the finals in the Italian Barista championship.

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The art of Coffee puts on a show with the new Be Concept

BeConcept red

An informal location, a relaxed atmosphere and a touch of showmanship. This was the mood at the Wega stand at the 2013 Host expo. The stand featured a setting with details inspired by daytime and night-time symbols of the coffee ritual. This was the stage for a special event dedicated to baristas and the new Be Concept.

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Party at the Rinascente to celebrate success at Host

Serata di gala (12)

Team Wega got together on Saturday, October 19th, just a few metres from the spires of the Duomo di Milano, to celebrate the great results from the 2013 edition of Host, where the brand introduced several new trends in a trade fair environment that featured incredible style.

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