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The Coffee Experience: espresso on the scene in Sydney

Fiat 500 - Front

Fiat 500 - BackWega made its debut in grand style at The Coffee Experience, a sector event that took place in Sydney from the 4th to the 6th of September, 2014.

In occasion of the trade fair open to professionals and coffee lovers, which was in its first edition this year, Coffee Works Express – Australian importer of Wega brand equipment – tricked out a special Fiat 500 car and equipped it with a compact Atlas and measurer/grinder.

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Espresso Italiano Champion, Wega style

It was a day full of thrills, dedicated to Italian espresso with zero defects: the Venetian stage of the Espresso Italiano Champion, a competition promoted by Istituto Nazionale Espresso Italiano.  Its first edition took the stage at the Wega general headquarters, infecting the competing baristas with the positive energy of the brand.

It was an event that gave its stars plenty of intense moments, captured in a video documenting the entire course of the challenge, from the welcoming of the contestants to the competition itself, under the watchful eyes of the technical jury and the master of ceremonies Gianluigi Sora, including the taste tests by the sensory jury and the prize ceremony that crowned the fantastic Emilio Tufano. The connecting thread of the day was Wega’s young, sparkly mood, which transformed the tension of the contest into pure fun.

Emilio Tufano from Wega takes home the Treviso stage of the EIC


Congratulations to Emilio Tufano for his splendid victory in the north-eastern selection of the Espresso Italiano Champion event, which was hosted at Wega headquarters in Susegana on May 23rd.

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