Wega enjoys golden moment in America


Wega USA enjoyed huge success at the Specialty Coffee Association of America Expo 2016, one of the key events in the US dedicated to the world of coffee.

Three days of events, tastings, workshops and seminars, during which the Wega stand at the Georgia World Congress Center, organised by Wega’s American affiliate in Greensboro, North Carolina, was inundated with visitors representing the major operators in the sector, including café owners, restaurant and hotel chains, high-profile chefs, hotel managers, and of course caterers and event organisers.

Authentic Italian products are becoming increasingly popular in the States and Wega coffee machines, as a result of their intelligent design and the increasing appreciation of the art of coffee making, have a particular appeal with their young, attractive rock style and outstanding technological innovation.