Wegaconcept official machine for Rookies’ challenge in Seoul


The World Latte Art Battle called on young baristas to get into the ring and defend their dreams: that is, demonstrate their skills and capture the 2015 title for Best Coffee Rookie. The official machine for the challenge – which took place during the Seoul Int’l Cafe Show – was our very own Wegaconcept.

This right proper competition for survival – for ‘Strong & Tough’ baristas – played on an innovative formula. The championship featured an initial online phase, in which the baristas had to post videos starring their own latte art creations: the 16 best ‘rookies’ awarded on the net gained access to the show in Seoul and the Round of 16 scheduled on November 14th, and a chance to move on to the super final – Round of 8 – scheduled on Sunday the 15th.

The super motivated ‘rookies’ competed against one another for the prize booty by creating patterns, etchings and creative decorations. Naturally everything played out to the rhythm of music. Coffee rocks!