Wega partners with the Aroma Shop Conference

Aroma Shop Conference (10)

Last April, from the 28th to the 30th, the Aroma Shop Conference event took place in a luxurious, 5-star setting overlooking the beach in Hua Hin, Thailand. Wega is very proud to have been the only supplier invited to this event as a strategic partner of the Aroma group.

Professional training activities focused on the themes of tasting, the discovering of the different aromas of coffee and its various origins and qualities (over/under-extracted coffee, light or dark roasts, etc.). Further study was also dedicated to new trends in the world of coffee, such as the Australian preference for a very bitter brew. The final goal was to improve awareness among Aroma partners regarding the espresso coffee experience, which is the foundation for all other beverages served in the coffee shops.

The second day centered around team building sessions to emphasize the importance of team work, while the evenings were spent examining new Wega products, responding to technical and business queries and analyzing market feedback.

We were very happy to receive the compliments of Aroma distributors regarding the quality of Wega products, and we would like to congratulate Aroma for the superior quality of the training program provided to their employees and distributors!