Wega a major player with technology and heart at MICE & BWC!

Ben Toovey della Specialty Coffee Division, Quality Control & Social Media all'opera

The World Barista Championship was held from May 22 to the 26 in the fabulous location of the Melbourne International Coffee Expo.

As always, Wega stood out thanks to its flagship Wegaconcept machine.

In the stand hosting the expertise of A. Genovese & Sons PTY LTD, the number one machine in terms of energy savings was all dressed up in pink in support of the National Breast Cancer Foundation: the coffee prepared by our crown jewel model was free for the price of a smile and thanks to a perfect espresso, many donations were collected for the battle against breast cancer. Wega knows how to combine quality in the cup with a noble cause. Special thanks to Genovese for this fantastic opportunity!

In the stand showcasing the brilliant talents of the team at Coffee Works Express, our Wegaconcept was on display at its finest with a personalized back panel. Thanks to the passion of Maico La Penna who demonstrated its strong points, our machine caught the attention of dozens of visitors.

Even on the other side of the world people are talking about Wega!