Wega’s first 2013 journey beyond borders: destination Dubai


It’s one image (3)of the fastest developing urban areas on the planet, with a continuously evolving facade: P1000036one of the symbols of Dubai’s business side is the Dubai World Trade Center, the futuristic convention center located along Sheik Zayed Road. Last February it hosted the largest and most influential annual expo for the food and hospitality industry, Gulfood Dubai. A strategic hub for the international economy, the expo boasts continually expanding numbers and the 2013 edition didn’t fail to register the usual boom in attendance.

ConsiderinP1000059g the extremely high number of requests, many companies were left on the waiting list for the event but not Wega, for whom the fair represented an important occasion to make new contacts, but also to cREDome face to face with different cultures and market approaches. “As always expos are a totalizing experience that absorb a lot of energy, but once again this time it was worth it,” says Raffaele Dell’Acqua, Export Area Manager for Wega. “At Dubai you meet people from every corner of the earth. In this city everything is big and in constant progress, Dubai’s skyline changes at an incredible pace. Even the international airport is an impressive vision: at 6 in the morning it’s like being in Milan’s Piazza Duomo during rush hour, the only P1000065difference being that from here you can get to anywhere in the world. Our stand was highly appreciated and became an important meeting point for businesspeople from the sector. Our trip to the Middle East allowed us to study different market approaches and understand how changes are interpreted outside of Italy, and get a glimpse of the subtleties that differentiate the vision of business from country to country: for us it was certainly an incentive for great growth. Now it’s back to company headquarters for a brief stop before departing for a new expo, the Internoga in Hamburg!”